Hi Reader, First newsletter of 2025! I hope January has been treating you well so far. As promised, I wanted to share a bit about my overseas trip last November. This trip was to attend a conference called brightonSEO San Diego, which is in—as its name suggests—San Diego. I'm based in Singapore, which is roughly on the other side of the world. So, why did I fly all the way to the US to attend the conference? Because I won a free ticket for it...in Februrary. 😂 You have no idea how many months...